Fair Priced Fashion Brand Lawangeen launched in Pakistan. The brand was launched in 2023 to promote fair priced fashion for everyone. The brand focuses on variety of choices for varying customers. It includes men’s wear, women wear and children wear for separate categories. One of the key offering from this brand includes Kaptaan’s Chappal, a footwear associated with PTI Chief Imran Khan.
Lawangeen is a new brand promising lower rates than various other market brands with ever increasing prices. The brand envisions to lessen the economic burden on thousands of people who are hard hit with rising inflation in the country.
The brand shares the vision that the people have to pay for several thousands in branding and other costs for other leading clothing brands. On the other hand, Lawangeen has a different approach. It outsources its products from the market while ensuring that the best quality is bought. Moreover, the bulk buying helps them control costs. Most importantly, they do not have high branding or infrastructure costs which lets them provide their products at quiet lower prices than their competitors. Lawangeen’s approach is interesting and a number of other startups may also follow in their footsteps.
Lawangeen’s Social Responsibility
Interestingly, Lawangeen helps promoting education and supporting the vulnerable groups in Pakistan. The brand clearly states, “Every item that you will purchase from us, major share of the profit will go towards charity in educating destitute children and supporting widows and their families, Insha-Allah.” This approach from Lawangeen helps hundreds of children and families who are having difficult time due to current economic challenges.
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This way, Lawangeen is adopting a double edge approach. On the one hand, it is offering lower prices from its competitors and on the other it is spending on the economically vulnerable classes within the society.
Pakistani apparel market is ever increasing segment for past several years, according to Statista. The revenue in the Apparel market amounts to US$6.05bn in 2023. Moreover, the market’s largest segment is Women’s Apparel with a market volume of US$2.53bn in 2023.